SouthWiRED 2014

Everyone’s heard the phrase “Content is king,” which made many brands rush into throwing something online and then cross their fingers. In today’s market, the reality is this:  GREAT content is king. But telling stories about the work your brand is doing without coming across as cocky or self-promotional is a huge challenge. This session will help you understand what makes content stand out, as well as explain specifics on how to produce great content and create a narrative that tells your story and builds your brand using great storytelling and production techniques.