SouthWiRED 2014

This session will cover how to make sure you measure everything you do in your marketing efforts. But we'll start by making you think about what to measure. Because the number of followers might not we a good measure while the number of phone calls received might be. (And yes you can measure those) Every aspect of your marketing plan should have a measurable goal for success. While executing you need to "track and adapt". Online marketing is great because there is so much to measure - but only when you measure metrics that drive company results does it matter. We will cover practical examples of measuring LinkedIn, Blog, Website, Twitter and Email effectiveness - and the audience is encouraged to submit examples for discussion as well.