Loading…
SouthWiRED 2014 has ended
Back To Schedule
Thursday, October 9 • 1:30pm - 2:30pm
#FailSafe: Steps to Avoid Marketing Automation Fiascos

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Tweet Share
Marketing automation used to be a "nice-to-have" not too long ago for marketers. These days, it is   increasingly becoming a "must have." With this adoption, more and more marketers are faced with the challenge of handling multiple marketing channels and implementing marketing automation - something that they may or may not have had experience with in the past.  
PANEL: Mathew Sweezey, Marketing Evangelist, and Katie Melick, Implementation Coordinator at Pardot
Speakers
KM

Katie Melick

Client Services, Implementation, Pardot
Katie Melick is a member of Pardot's Client Services team. She serves on the Implementation Team to help Pardot's clients during their onboarding period. As a graduate of the University of Georgia’s Journalism School, Katie has spent her career in communications and technology... Read More →
MS

Matthew Sweezey

B2B Marketing, Head of Thought Leadership, Pardot
Mathew is the head of thought leadership for B2B marketing at Pardot, a Salesforce.com Company. A consummate writer, he has been featured in numerous publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation... Read More →

Thursday October 9, 2014 1:30pm - 2:30pm EDT
Room C - 8th Floor Atlantic Station, 201 17th Street, Atlanta, GA 30363 (at 17th Street and Market Street)
  Marketing

Attendees (0)