SouthWiRED 2014

While the new mobile society brings a tidal wave of marketing opportunities for brands, it also creates new challenges of how and when to reach consumers when it matters most. As mobile and connected devices continue to proliferate, it’s increasingly important for marketers to have real-time intelligence to accurately determine how to make their mobile connections impactful. A panel of leading mobile marketers will give their perspectives on the “Power of Place” and discuss how they are leveraging location intelligence to engage with consumers on the go.