We all know the digital landscape is changing rapidly. More data crosses the Internet every second than was stored in total just 20 years ago – and that number doubles every 40 months. With that, the question of scalability comes into play. How can marketers use technology to manage this growing dataset of conversation and people? Predictive modeling and intelligent automation is the next wave, but it’s crucial to come prepared with clear objectives and tactics in mind. Learn how these emerging technologies will shape the future – and how to think about them in a framework that balances sincerity and scale.
