Big box retailers are finding themselves behind the curve with bridging the gap between the digital world and the physical space. This presentation will take a look at the current state of retail and our approach to solving the challenges that plague their experiences.
This is an introductory mini lecture and workshop designed to outline the basic tenets and approaches of user-centered design. This is intended for beginners.
What exactly is big data and how can we make people healthier? Hear real world examples for big data marketing to consumers. Learn how publishers are reaching consumers at scale using first party data. Discuss how with great data comes great responsibility.
Empowered patients are here to stay and their numbers will continue to increase. Education and engagement are what fuels this movement and allows patients to take their healthcare into their own hands. New technologies and devices, along with online health information, social networks, and wearable devices will continued to be leveraged in the quest to access anytime-anywhere health information. This session will look at four trends that have been instrumental in the empowered patient trend.
After a fulfilling day of SouthWiRED sessions, what better way to unwind than to grab a drink with other SouthWiRED attendees and volunteers and discuss the thrilling things you learned about Entertainment and Health Tech? Join us in a Happy Hour celebration at Meehan's before the final days of the conference. First round is on us!
Too many students are graduating with loads of debt, yet few are truly being prepared for their future careers. Nationally speaking, 54% of recent college graduates are either underemployed, working minimum wage jobs or unemployed altogether!
What can be done to help students connect with employers earlier on to figure out whcih skil sets and which professional networks will make them highly employabe by the time they graduate?
WorkReadyGrad explores these questions with technology solutions.
We all know the digital landscape is changing rapidly. More data crosses the Internet every second than was stored in total just 20 years ago – and that number doubles every 40 months. With that, the question of scalability comes into play. How can marketers use technology to manage this growing dataset of conversation and people? Predictive modeling and intelligent automation is the next wave, but it’s crucial to come prepared with clear objectives and tactics in mind. Learn how these emerging technologies will shape the future – and how to think about them in a framework that balances sincerity and scale.
When’s the last time you bought something after searching for only one keyword or seeing one display ad? As buyers become more sophisticated, our marketing campaigns must be designed to provide value throughout the entire buyer journey. Digital marketing is not just about selling product or driving leads; it’s about solving problems. It’s about respecting your audience and crafting a strategy that provides them with valuable information throughout their entire journey. Approaching digital marketing as a way to further establish your brand online and build a loyal tribe can be powerful. In this formal presentation, I’ll discuss how to use a human-centered approach to craft successful marketing campaigns.
Key takeaways include:
- How to determine your brand story and leverage your messaging in your campaigns.
- Focus on users first. Use qualitative and quantitative data to figure out how they make purchasing
decisions and determine what resources you can provide to propel them along their decision cycle. It’s about providing the right content at the right time.
- Approach your campaigns with the goal to solve problems, not sell.
- Build your campaigns to maximize reach; use SEO, PPC, content, digital PR, social media and retargeting not only to reach users from the awareness to consideration to purchase stages, but also to build ongoing consumer loyalty.
- Use multi-channel analytics data to find human patterns, better understand the complex buyer journey and optimize for your audience.
No overhead costs, no need to hire a ton of employees, and there’s quick ways to create a mobile app in seconds through 3rd party software. Mobile app startups are the most popular avenue for new entrepreneurs. However, it’s easy to overlook the process of making a quality app. Before you realize it, you’re knee deep in an untested app that has too many features, confuses your customers, and actually ends up costing more than initially expected.
My presentation will show you how to avoid the biggest mistakes a business can make when creating a new mobile app.
It seems like everday we hear about new breaches in security and credit card information getting compromised. Target, Home Depot, the list continues. As hackers become smarter, financial institutions need to stay a step ahead with innovatibe structures and technology. Come ready to learn how to outsmart the crooks and keep your customers secure and happy.
